Having lived in cities like Mumbai, London, San Francisco, New York, Toronto, and now Atlanta, I have a unique multi-city exposure that helps me craft a truly global strategy in today’s connected economy.
During my time at Huge Brooklyn and Toronto, I have helped develop omni-channel strategies for brands like NYU School of Medicine, Thomson Reuters, Airheads, Estee Lauder, Mark's & Canada Goose.
I have a Bachelor’s Degree in Design from NIFT & London College of Fashion where I majored in Apparel design. Following a stint in the Fashion Industry, I decided to do my Master’s in Advertising at the Academy of Art, San Francisco, focusing on Creative Strategy.
Melding the world of design thinking and analytical reasoning, I believe that a powerful strategy should not only be rationally sound but also emotionally moving. For me, understanding current technology is an important part of developing relevant strategies, hence I am constantly tinkering with the ever evolving technological landscape (currently exploring AI - learning Python) to discover the possibilities they unlock for the present and future.